In 1998, TIME Magazine compiled a list of the 20 most influential business geniuses of the 20th century. Estee Lauder was the only woman on the list. In addition, she received the Presidential Medal of Freedom. Quite an accomplishment for a woman born to Hungarian immigrants at the turn of the century.
As a young child, she helped out at her father's hardware store, along with the other eight children in the family. Although she dreamed of being an actress, the store taught her a great deal about entrepreneurship and retailing. As she got older, she began working for her uncle, who was a successful chemist who sold beauty products. A young Estee Lauder helped him create his creams, rouge and fragrances and learned the tricks of the beauty trade.
After graduating from high school, she remained at her uncle's shop and soon began developing her own creams and lotions, marketing them under his name. She began selling the products at small shops and hair salons, and convinced Saks Fifth Avenue to give her counter space. Word quickly spread and her high-quality products became well known and sought after, even by royalty.
Estee Lauder introduced her first fragrance line in 1953, as a bath oil, transforming the traditions of perfume. Although Estee Lauder passed away in 2004, her company remains successful -- one of the top names in makeup, skin care and fragrance.
Today, the company is a cosmetics empire, with counters at nearly every department store. With a full makeup line, including blush, bronzers, eye shadows, lipsticks, lip glosses, nail lacquers and all the tools needed to properly apply it, the brand stands for quality and good taste, ducking trends and keeping a timeless quality. The Estee Lauder skin care line includes innovative selections like Re-Nutriv anti-aging products and youth-infusing hydration products.
The Estee Lauder fragrance collection includes a number of timeless favorites as well as new and currents tastes. Some of the best-selling scents in the women's collection include:
-- Pleasures, a delightful and fresh floral perfect for every season. Lovely lilies and peonies blend with jasmine and such exotic fragrances as Karo-Karounde blossoms and Baie Rose.
-- White Linen, a classic favorite, both intense and elegant, with hints of florals, amber and musk.
-- Youth Dew, the fragrance that began the collection, a spicy oriental featuring notes of oranges and spices such as cinnamon and cloves.
The Estee Lauder fragrance collection also has a number of classic and masculine scents for men, including:
-- Pleasures for Men, an aromatic and spicy scent, with bright citrus and nectarine on top, a spicy middle and a deeply woodsy and masculine finish.
-- Intuition for Men, a natural fragrance that is both sweet and warm, with the playfulness of fresh cucumber and the sensuousness of amber.
Author Resource:-
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