So how about a Direct Mailing Advertising Campaign for marketing a book? Let's say you pay for 5000 names at 20 cents a pop from a list agent and then add the price tag for copy production, the actual mailing cost plus the setup fees and you have spent nearly a thousand to two thousand dollars. With direct marketing response rates between 1% and 2% you'll get may be an additional hundred copies sold from your 5000 piece mailing. It will cost you almost ten to twenty dollars to promote each book you sold, not exactly great numbers nor does it make economic sense.
How about traditional print advertising such as magazines and newspapers for marketing a book? Unfortunately, traditional print is having readership problems and the costs are prohibitive as well. A simple small display ad could cost thousands in a suitable publication or newspaper. A response rate of 1% will be a home run and that means out of a 100,000 views you would possibly sell an extra thousand books. All of this from an ad that cost you thousands which is at best a losing proposition for marketing a book via standard newsprint.
How about a Pay Per Click campaign such as Googliath Adwords for marketing a book? Costs deviate wildly depending of the specific keyword that is appropriate to your book and the present competitive demand for that given key word. If we assume you could do marketing a book at the very low-end of Pay per click for a given keyword, let's say 20 cents, you'll still would have some difficulties. A thousand clicks will cost you $200 and if your internet site converts at an unprecedented rate, remember you can't direct link to your Amazon page without running afoul of Google, then you can be expecting to sell a fifty extra books. That might work for you if you self-publish and this is really assumes you phenomenally convert but if you're only getting a royalty you just lost money! In reality it's challenging top quality, qualified clicks from book buyers!
To add to your lack of alternatives for marketing a book even if you have a little money you will find that conventional book marketers are really looking for campaigns that will cost a few hundred thousand dollars before taking you on as a customer, making it definitely a big boy's game. So it's not just publishers that have failed but so have book marketers failed the little guy.
Author Resource:-
Authors need not face the challenge of book marketing alone. Visit www.BookIM.org for more information on affordable book marketing.
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